So I had a birthday last week and was pleased to receive 36 birthday wishes from friends.
But it got me wondering: Since I have 155 Facebook friends, is 36 birthday wishes a good number?
What is the ideal Facebook "Happy Birthday" conversion rate (FHBCR)?
With the 36 friends who wished me a happy birthday, my conversion rate was 23 percent. But do I count those friends who wished me a happy birthday beyond the 24-hour window of an official birthday?
And what about those friends who simply gave me the classic thumbs-up "like"? Is this an indirect conversion?
My 23 percent Facebook "Happy Birthday" conversion rate got me thinking. Is there something I can do to improve? Should I spend more time with my Facebook friends? Should I be commenting on their pictures of dogs?
Would it help if I acquired more friends? That could make the conversion rate more challenging but if I choose my friends based on how active they are online, it could help inspire some green shoots.
Ah, psychographics. What if a 23 percent conversion rate means that a lot of my friends simply didn't log on to Facebook on my birthday? You would think that would create some indirect conversions, but perhaps if someone misses a birthday they feel bad, kind of like the feeling you get browsing the belated birthday cards in CVS.
I feel good about the 36 friends who wished me a happy birthday. But I'm OK with the 119 who ignored it. It's probably all about timing.