So I had a birthday last week and was pleased to receive 36 birthday wishes from friends.
But it got me wondering: Since I have 155 Facebook friends, is 36 birthday wishes a good number?
What is the ideal Facebook "Happy Birthday" conversion rate (FHBCR)?
With the 36 friends who wished me a happy birthday, my conversion rate was 23 percent. But do I count those friends who wished me a happy birthday beyond the 24-hour window of an official birthday?
And what about those friends who simply gave me the classic thumbs-up "like"? Is this an indirect conversion?
My 23 percent Facebook "Happy Birthday" conversion rate got me thinking. Is there something I can do to improve? Should I spend more time with my Facebook friends? Should I be commenting on their pictures of dogs?
Would it help if I acquired more friends? That could make the conversion rate more challenging but if I choose my friends based on how active they are online, it could help inspire some green shoots.
Ah, psychographics. What if a 23 percent conversion rate means that a lot of my friends simply didn't log on to Facebook on my birthday? You would think that would create some indirect conversions, but perhaps if someone misses a birthday they feel bad, kind of like the feeling you get browsing the belated birthday cards in CVS.
I feel good about the 36 friends who wished me a happy birthday. But I'm OK with the 119 who ignored it. It's probably all about timing.
Interesting concept. It's kind of why Facebook users aren't clicking on ads. They're in and they're out and they just may not see it. Their eyes are trained to go just where they want to go.
Posted by: Jill | June 05, 2012 at 08:44 AM
Another KPI to remember.
Posted by: Devon | June 05, 2012 at 02:10 PM