Steel Kaleidoscopes

Sandy Aftermath

An SUV makes its way down a street in Patchogue, N.Y., yesterday afternoon.

Our thoughts and prayers are with all of our Long Island friends and family.

Lyrics of the Day

"You are like a hurricane,  there's calm in your eye. And I'm gettin' blown away to somewhere safer where the feeling stays."

— Neil Young, 1975

Sandy, We're Ready

No more trick-or-treat storms.

After last Halloween's weather fiasco, we're generator-ready.

If we lose power, our lovely neighbors won't have to make us another kind offer to stay with them for a few days.

We'll have heat, we'll have lights, we'll have water, we'll have power.

No showers at work.

Bring it on.

Quote of the Day

"There are no shortcuts to any place worth going."

— Beverly Sills, Singer

Stacked

Remember these days?

The Journey

Discussions about relevance and timeliness.

Clearing plates and clearing minds.

Visions of Disney World and a carefree day at the beach.

Documentation and analytics.

Case studies, copy and cohorts.

Opportunities.

A glass of Finger Lakes Cabernet Franc.

Errands.

Homework, showers and Monopoly.

Discussions about relevance and timeliness.

Quote of the Day

"It's kind of fun to do the impossible."

— Walt Disney

On My Mom's Frig

As they've been there since I was a kid.

Marketing

Value-prop. Audience segmentation. Paid search. Pinterest. Acquisition/engagement/conversion.

Swirling adjectives, power words, buzz words and keyword density.

Heat maps. Facebook. Optimizing ROI.

Organic search. Mobile apps. Swirling nouns. LinkedIn.

E-mail marketing. Cohorts. Opens, clicks and unsubscribes.

Messaging at the speed of sound. Twitter. Swirling verbs.

Breaking the sound barrier.

Turning Leaves

Winter's on its way.